MassMedia Studios is a digital communications company providing its integrated, multi-channel digital marketing platform, Traction, to the UK and European market.

Traction helps organisations interact with, learn about and target their customers more effectively using a variety of digital media channels.

Traction incorporates multi-channel campaign management features and supports customer acquisition and retention programmes by providing organisations with better customer insight and intelligence.

More details can be found at http://www.tractionplatform.com.