Abacus is the international market leader in enabling home shopping companies to achieve their acquisition and retention objectives, as well as developing the value of their housefile. This is achieved by leveraging the value and power of actual mail order transactional purchasing information and combining it with our own proprietary modelling systems to develop innovative proven solutions to have a major impact on their profitability and market share.

With over 15 years experience in developing its pioneering cooperative database concept, Abacus is market leader in the UK, US and Canada where it is making a real difference to the way mail order companies develop their business.

The Abacus B2C Alliance database in the US is comprised of 1,550 catalogue, specialty retail, and online companies. The database contains over 4 billion transactions from more than 90 million households and is the largest proprietary database of consumer product purchase data. Likewise, the Abacus B2B Alliance database in the US is comprised of 325 business-to-business direct marketing companies and contains over 1.2 billion transactions from more than 75 million business contacts.

Abacus is a division of DoubleClick Inc , a world leader in targeted marketing solutions.